Search intent mapping, competitor gap analysis, topical authority planning and content roadmaps — the strategic foundation that drives every successful SEO campaign. Delivered under your brand.
Get in touchEvery keyword classified by intent: informational, navigational, commercial, transactional. We analyse the actual SERPs to understand what Google considers the right result type, not just what the keyword looks like.
Using Ahrefs, we identify every keyword your client's competitors rank for that they don't. Filtered by relevance, intent, and traffic potential to surface the real opportunities.
We build topic cluster maps showing pillar pages, supporting content, and internal linking relationships. This gives your client a clear content architecture that signals expertise to search engines.
Not all traffic is equal. We weight keywords by conversion potential, assigning higher priority to terms with commercial or transactional intent that drive actual business outcomes.
For every priority keyword, we analyse what SERP features are present: featured snippets, People Also Ask, local packs, AI overviews, video carousels. This shapes the content format recommendations.
The research becomes a prioritised content plan with specific page recommendations, target keywords per page, content format, and estimated traffic potential. Ready for your content team to execute.
You share the client's business, target audience, current rankings, and competitors. We ask the right questions to understand the commercial context.
Ahrefs keyword explorer, competitor exports, SERP analysis, and intent classification across the full keyword universe for the niche.
Raw data becomes a structured strategy: topic clusters, priority keywords per page, content format recommendations, and a phased roadmap.
Delivered as a branded strategy document and supporting spreadsheet. We can join an internal walkthrough call if your team needs it.
You get a prioritised roadmap with commercial context, not a data dump. Every recommendation ties back to business objectives.
We manually review SERPs for priority terms. If Google is showing comparison tables, we recommend comparison content. If it's showing guides, we recommend guides. The format matters as much as the keyword.
Our research maps out complete topic clusters so your client builds genuine authority rather than chasing disconnected keywords.
Our keyword research is structured so it plugs straight into content brief creation. No translation layer needed between research and execution.